ASICS Gel releases many new shoes in the GEL line, but in 2016 they released their first exclusive GEL woman's only shoe in lace.
For the launch, we worked with artists to bring out the delicate details of the shoe. We created custom floral designs and fabrics that were placed throughout the campaign and worked with influencers and EyeCandy studio to shoot on-foot and off-foot editioral photography assets to be used online and in-store.
PROJECT ROLE: Agency Producer, Art Director, Brand Manager
Client: ASICS TIGER EMEA
Creative Agency: The Adventures Of
Creative Director: Leila El-Kayem
Managing Director: Sophie Mayer
Creative Producer: Monica Bialobrzeski
Art Director: Sarah Hegyesi
Photography: Eye Candy Berlin