Spotify is known for their snappy headlines that click with their audience. Spotify Germany tasked us to come up with a fresh way to speak the fresh University students across the main towns across Germany.
We came up with lines based on listening habits and cultural trends among students, matched it with the right global imagery, and worked closely with media to find the right placements across University walls, OOH, social and banner format.
PROJECT ROLE: Agency Producer, Strategy, Brand Manager
Client: Spotify Germany
Creative Agency: The Adventures Of
Managing Director: Sophie Mayer
Executive Creative Director: Leila El-Kayem
Art Director: Moni Eckey Lourenço
Creative Director: Gustavo Vieira-Dias
Copywriter: Philipp Löffel
Creative Producer: Monica Bialobrzeski