The new Audible Brand Campaign shows the power of audio with a Choose your own Audio Story Series. We created a short film launched in three chapters:
Chapter 1: Man on the Run
Chapter 2: Women in the Bathroom
Chapter 3: Couple in the Car
Each chapter has 6 different audio tracks. One visual. Six Stories. The six audio stories create unique atmospheric experiences told through completely different stories and illustrate in a fun and interactive way, the power of the spoken word.
On www.deinkapitel.de you become the director by choosing the audio track of your choice to overlay the Berlin film scenes, spoken by Germany’s most famous voice actors David Nathan (German voice of Johnny Depp and Christian Bale), Simon Jäger (Matt Damon and Heath Ledger) and Luise Helm (Scarlett Johansson and Megan Fox). Audible’s top categories: Thriller, Action, Drama, Science-Fiction, Motivation and Comedy make up the genres to choose from.
The campaign consisted of a series of 3 films for TV, YouTube and social media and was accompanied by an experiential hub, radio spots, content calendar with community management for all Audible social channels, UBahn (Berlin Subway) Fenster films and display advertising.
PROJECT ROLE: Ideation, Strategy, Agency Producer, Art Director, Brand Manager
Creative Agency: The Adventures Of
Managing Director: Sophie Mayer
Executive Creative Director: Leila El-Kayem
Creative Producer / Brand Manager: Monica Bialobrzeski
Creative Strategist: Thomas Eon
Copywriters: Anika Dorn, Philipp Löffel
Designer: Sarah Hegyesi
Production: EASY Does It
Director: Mario Clemens
Sound Design: Plan8
Voice Casting + Recording: Hesse Studios
Motion Design: Keenly
Digital Production: Plan8