ASICS Tiger is introducing more colour into its knit footwear and we decided to create a four-part miniseries examining cultural curators, creatives, and influencers from around the world. I am self. I am tribe. explores what style means to individuality and what it is to be part of a tribe. Having previously launched Together We Rise, this series tells the next part of the story.
Our four influencers range from different creative worlds including styling, blogging, music/hip hop and the underground street wear scene.
Using their personality as our inspiration, we created four videos profiling their lives, mini visual motion pieces inspired by their mood and on-foot and off-foot photography scattered online and in-store across Europe. In support of each launch, we collaborated with editorial content through Highsnobiety. All influencer films have launched including, Daniel Pacitti, London stylist and photographer and Katharina Damm, Germany Youtube lifestyle blogger, Italian rapper Emis Killa and emerging France-based photographer and local community hero, Yanis Dadoum.
PROJECT ROLE: Ideation, Line Producer, Agency Producer, Art Director, Set Design, Brand Manager
Client: ASICS TIGER EMEA
Creative Agency: The Adventures Of
Managing Director: Sophie Mayer
Executive Creative Director: Leila El-Kayem
Art Director / Designer: Max Pirsky
Creative Director: Gustavo Vieira-Dias
Creative Producer: Monica Bialobrzeski
Creative Strategist: Thomas Eon
Photography: Kane Holz, Max Merz
Set Design: Leanne MacKay, Siobhan O'Callaghan
Production: Saltwater Films