ASICS Tiger re-releases one of their more obscure and iconic Gel-Mai from the 1990s in it's signature OG blue and white combo, as well as more lifestyle oriented black that still hints at its performance origins.
The extremely anticipated release inspired us to tap into the eccentric character of the shoe, creating slick deconstructed designs from the asymetric features and highlighting the unseen logo which has since been replaced by the iconic Tiger stripes.
PROJECT ROLE: Line Producer, Agency Producer, Brand Manager
Client: ASICS TIGER EMEA
Creative Agency: The Adventures Of
Managing Director: Sophie Mayer
Executive Creative Director: Leila El-Kayem
Director of Operations + Production: Alison Haly
Creative Producer: Monica Bialobrzeski
Creative Strategist: Thomas Eon
Designers: Sarah Hegyesi, Etienne Vles