Footlocker is a retail home for performance based products, but we needed to help shift gears and make our male teen audience realize that they also offer lifestyle favourites and carry all their street style needs, starting with the adidas Seeley line.
Adidas Seeley wearers don’t all have the same style or interests, but their attitudes and way of living unite them. The gritty, street-style creative shows the types of people our audience can connect with – rebellious, creative, and athletic.
The campaign features original artwork from Carson “Chairman” Ting, which was used to create banners, social posts, in-store displays, window displays and website assets. We also had a roster of influencers share their style ft. Seeley's like WondaGurl and Andras Kajari.
PROJECT ROLE: Brand Manager, Production Coordinator
Client: Adidas Canada
Creative Agency: Tribal / DDB Canada
Account Director: Susan Charles
Account Executive: Monica Bialobrzeski
Creative Director: Diego Bertagni
Copywriter: James Ly
Producer: Julia Morris