We needed people to think of Canadian Tire as their one-stop-shop for all things Christmas. Not just in the weeks leading up to Christmas Day, but for the entire two-month season starting November 2.
We created a branded content platform called, “From start to Christmas.” We put 25 useful tips at its core. And we released those tips in to coincide with changing consumer behaviour throughout the season.
By keeping the content fun and functional, we minimized message fatigue and ultimately drove the biggest results ever for an online Canadian Tire Christmas campaign.
- From November 2nd till Christmas day, we were able to have a total of
- 50,000,000 impressions (with e-mail, search, social and paid online media)
- 4.4 million visits to the Canadian Tire.ca Christmas department
- 10,000 gift lists created with our 'Gift Tool Finder'
See the case study here: lookwhatwemade.ca/starttochristmas-campaign/
PROJECT ROLE: Brand Manager, Production Coordinator
Client: Canadian Tire
Creative Agency: Tribal / DDB Canada
Account Team: Kaezad Nallaseth, Nick Pigott, Monica Bialobrzeski
Creative Director: Ian Mackenzie, Mara Binudin Lecocq
Copywriter: Tiffany Chung
Art Director: Kara Wark