Rufus Beck, the infamous German voice actor, stars in the latest brand campaign for the audiobook company, Audible. The campaign welcomes you into your imagination, bringing the viewer and listener in to the many audio book genres offered as well as inspiring viewers to listen almost anywhere.
The testimonial campaign is both educational and inspirational, being able to tell the story of what Audible is whilst at the same time highlighting the benefits of listening. The role of the sound waves being there to reveal the many stories you can listen to.
The TV campaign has two flights, summer and winter and is supported by a series of product focused DRTV spots, a social content plan and OOH.
PROJECT ROLE: Strategy, Ideation, Brand Manager, Agency Producer, Line Producer, Art Director
Client: Audible Germany
Creative Agency: The Adventures Of
Managing Director: Sophie Mayer
Executive Creative Director: Leila El-Kayem
Creative Producer: Monica Bialobrzeski
Creative Strategist: Thomas Eon
Copywriters: Philipp Löffel
Designer: Sarah Hegyesi
Voice Casting + Recording: Hesse Studios